Proof of Usefulness Report

ColaDigital.ca

Analysis completed on 2/4/2026

+38
Proof of Usefulness Score
You're In Business

ColaDigital.ca is a legitimate boutique digital marketing agency specializing in the cannabis sector, not a scalable technology product. While the business solves a genuine regulatory problem for its niche clients (verified by external Clutch reviews), the project submission itself is of very low quality, containing demonstrably false claims such as 'most people have used my product' and 'audience reach: everyone'. The reported financial metric ('500000 marketcap') is ambiguous and likely refers to total cumulative revenue, which contradicts the large claimed team size of 30. As a service-based agency without proprietary technology, it scores low on innovation and scalability frameworks.

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Score Breakdown

Real World Utility+80
Quality Factor Utility+1
Audience Reach Impact+20
Quality Factor Reach+0.5
Technical Innovation+10
Quality Factor Innovation+1
Evidence Of Traction+45
Quality Factor Traction+0.5
Market Timing Relevance+80
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+1
Subtotal+37.625
Usefulness Multiplierx1.01
Final Score+38

Project Details

Project URL
coladigital.ca
Description
ColaDigital is Canada's most experienced digital marketing agency dedicated to marketing cannabis, hemp & CBD products. We partner with marijuana & hemp companies who share our vision of destigmatizing cannabis and breaking new ground in this dynamic industry. We offer e-commerce website development, search engine optimization (SEO), blog content writing, Google Ads, Facebook Ads, display and native advertising on Mantis, and native advertising on Outbrain. Have a project in mind? Contact us today. We're ready to help you grow! Our creative and strategic digital marketing team will create a unique and memorable brand identity, design the perfect SEO optimized website, and develop the best social media marketing solutions for your company's unique needs in medical and recreational cannabis industries. Having a team that has been involved in the social and digital marketing space since 2014, we believe our experience speaks for itself. We know what works and what doesn’t. We’ve served over 65 clients in a wide variety of B2B and B2C sectors, including 2 medical cannabis companies. We have developed marketing formulas and processes which cut down on the research time before implementing a strategy. We’ve created lead funnels for several businesses, with some directly related to the cannabis industry. We’ve been able to advertise “medical cannabis” and “medical marijuana” using those exact terms in our ad copy. See case study here. We understand cannabis marketing. You need to trust your company’s marketing will be that lives for cannabis marketing and the industry as a whole. Work With Us!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline