Proof of Usefulness Report

Cognitive

Analysis completed on 2/6/2026

+596
Proof of Usefulness Score
Industry Mainstay

Cognitive (CognitiveADV) appears to be a legitimate, established AdTech entity (likely Cognitive S.r.l.) with significant scale (125 employees) and market relevance in the cookie-less advertising space. However, the submission itself is of extremely low quality, submitted by 'ShadowBlade' with hyperbolic and unverifiable claims ('everyone', 'most people have used my product'). While the underlying business fundamentals (team size, potential revenue) suggest a high-value project comparable to established brands, the score is heavily penalized by the lack of specific evidence and the unprofessional nature of the response. The project scores well on market timing and implied utility but suffers on direct evidence of traction and response quality.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+120.0
Technical Innovation+97.5
Evidence Of Traction+127.5
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+627.5
Usefulness Multiplierx0.95
Final Score+596

Project Details

Project URL
cognitiveadv.com
Description
Elevate your advertising with the future of tech & media! 🚀 Cognitive: We're not just a Tech & Media company. Born with a laser focus on Addressable Advertising, we redefine the full-funnel approach and bid goodbye to cookies. Dive into a world where technology meets creativity and every ad truly counts. 💡 Disruptive by Design: We harness the power of groundbreaking Cognitive Technologies, ensuring that every ad not only grabs, but holds, real user attention. 🔗 CognitiveADV: Pioneers in the landscape, we stand as the premier full-funnel sales house. We don't just reach users; we understand, profile, and engage them throughout their entire journey. With tailor-made strategies and products for each stage, your ads never miss the mark. 🍪 Beyond Cookies: Our innovative, cookie-less technology collates, analyzes, and synchronizes data from myriad sources, crafting a unique cognitive fingerprint for each user. The outcome? Amplified brand resonance and media marketing efficacy like never before. 🧠 Precision Powered by AI: Our robust suite of proprietary algorithms and technologies doesn’t just serve ads—it predicts consumer behaviors. With deep learning at the helm, anticipate and engage the right consumer at the perfect moment, every time. Step into the next-gen advertising realm with Cognitive. Where every ad is an experience, and every experience leaves a mark. Ready to make yours? 🌟🌐

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline