Proof of Usefulness Report

CO2eco

Analysis completed on 2/7/2026

+37
Proof of Usefulness Score
You're In Business

CO2eco appears to be a legitimate UK-based consultancy (founded 2021) focusing on structuring financial contracts for nature-based carbon solutions. External search verifies the existence of the company, its leadership (David Jones), and its involvement in pilot projects like the Arariboia IL in Brazil via the WEF UpLink platform. However, the project submission itself contains critical red flags and false claims. The user states 'most people have used my product' (demonstrably false for a niche B2B service) and claims the audience is 'everyone'. The revenue field contains a 'marketcap' figure rather than revenue. While the underlying business proposition has high utility in the carbon market, the quality of the submission is extremely poor and misleading, resulting in a low score despite the valid business model.

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Score Breakdown

Real World Utility+56
Audience Reach Impact+10
Technical Innovation+40
Evidence Of Traction+15
Market Timing Relevance+80
Functional Completeness+5
Subtotal+34
Usefulness Multiplierx1.09
Final Score+37

Project Details

Project URL
Description
CO2eco accelerates investment in nature-based solutions by structuring ground-breaking, equitable contracts for corporate clients, landowners and communities. Our solutions fund nature recovery and carbon capture at scale. Our team combines experienced land managers with finance, sustainability, and rural land specialists.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline