Proof of Usefulness Report

Close Brothers Asset Finance

Analysis completed on 1/24/2026

+532
Proof of Usefulness Score
Industry Mainstay

The submission represents Close Brothers Asset Finance, a legitimate and significant division of a FTSE 250 merchant banking group. While the entity itself possesses massive real-world scale, revenue, and utility, the submission quality is exceptionally poor ('most people have used my product', nonsensical market cap figures). Consequently, the score reflects the high intrinsic value of the business heavily penalized by low Quality Factors (0.5) for vague and hyperbolic claims. The project is verified as a high-traction enterprise, but the 'Proof' provided in the submission is minimal.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+95.0
Technical Innovation+22.5
Evidence Of Traction+125.0
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+550
Usefulness Multiplierx0.967
Final Score+532

Project Details

Project URL
closeasset.co.uk
Description
Founded in 1987 by a team of finance specialists, Close Brothers Asset Finance has grown to become a leading Asset Finance company in the UK. We pride ourselves on fully understanding the businesses we provide finance for and offer practical solutions that enable them to succeed, using our specialist knowledge to give prompt decisions and offer tailor-made finance solutions that fit the needs of our customers. Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. We employ approximately 4,000 people, principally in the United Kingdom and Ireland. Close Brothers Group plc is listed on the London Stock Exchange and is a constituent of the FTSE 250. Find out more about the industries we service at our website below –

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline