Proof of Usefulness Report

Clorox

Analysis completed on 1/17/2026

+508
Proof of Usefulness Score
Industry Mainstay

The submission represents The Clorox Company, a Fortune 500 consumer goods manufacturer with immense real-world utility and global reach. While the entity itself operates at a massive scale (justifying high scores in traction, utility, and reach), the submission quality is extremely poor, lacking specific data or effort. Furthermore, as a traditional CPG brand, it lacks the 'Technical Innovation' typically assessed in this framework, resulting in a lower score than a pure-play tech giant despite its size. The score reflects a legacy enterprise with undeniable market presence but minimal relevance to software/tech innovation criteria.

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Score Breakdown

Real World Utility+130
Audience Reach Impact+130
Technical Innovation+10
Evidence Of Traction+130
Market Timing Relevance+85
Functional Completeness+5
Subtotal+490
Usefulness Multiplierx1.03
Final Score+508

Project Details

Project URL
thecloroxcompany.com
Description
Clorox, officially known as The Clorox Company, is a leading multinational manufacturer and marketer of consumer and professional products. Headquartered in Oakland, California, Clorox is renowned for its flagship bleach product, which has become synonymous with the brand. The company operates in more than 25 countries and markets its products in over 100 countries worldwide. Clorox's diverse portfolio includes well-known brands such as Pine-Sol, Liquid-Plumr, Glad, Kingsford, Hidden Valley, and Burt's Bees, among others. The company is committed to sustainability and corporate responsibility, focusing on reducing its environmental footprint and promoting health and wellness through its products. Clorox is also dedicated to innovation, continually developing new products and solutions to meet the evolving needs of consumers and businesses.
Audience Reach
everyone
Target Users
everyone
Technologies
Climatetech, Consumer Goods, Health And-Wellness
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline