Proof of Usefulness Report

Clockwork

Analysis completed on 2/6/2026

+444
Proof of Usefulness Score
Certified Problem Solver

Clockwork Media is a verified, award-winning communications agency in South Africa/UK with significant traction (est. ~$8M revenue, ~130 staff, blue-chip clients like Xbox and BMW). However, the submission quality is critically low, containing vague exaggerations ('everyone', 'most people have used my product') and confusing financial data ('marketcap 2500000'). While the underlying business entity demonstrates high real-world utility and traction, the score is heavily penalized by the poor response quality and lack of technical innovation (service-based business).

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Score Breakdown

Real World Utility0.25)
Audience Reach Impact0.20)
Technical Innovation0.15)
Evidence Of Traction0.25)
Market Timing Relevance0.10)
Functional Completeness0.05)
Subtotal+472
Usefulness Multiplierx0.94
Final Score+444

Project Details

Description
We are Clockwork – an award-winning, globally recognised, independent creative and communications agency with headquarters in Johannesburg, Cape Town and London. www.clockworkmedia.co.uk

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline