Proof of Usefulness Report

CLiKD

Analysis completed on 1/26/2026

+138
Proof of Usefulness Score
Gaining Momentum

CLiKD is a verifiable dating app launched in 2017/2018 with a unique 'personality test' feature and has won industry awards (e.g., UK Dating Awards). However, the submission contains significant inaccuracies, claiming 'most people have used my product' and listing '500000' as monthly revenue (labeled as marketcap). Actual data indicates the app has roughly 100,000 registered users (primarily in the UK) and raised ~$40k in seed funding. While the product is functional and creative, the score is heavily penalized by the exaggerated traction claims and poor data quality.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+2.00
Technical Innovation+6.00
Evidence Of Traction+5.62
Market Timing Relevance+4.00
Functional Completeness+0.50
Subtotal+34.37
Usefulness Multiplierx1.00
Final Score+138

Project Details

Project URL
Description
CLiKD is an award-winning dating app that gives people a creative way to meet new people. Whether for mates or dates, CLiKD puts the user fully in control of their matching experience, giving them quality matches in a fun and engaging way. Users create their own personalised matching process – a ‘test’ unique to them. Find us on your Appstore.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline