Proof of Usefulness Report

Clerk

Analysis completed on 1/17/2026

+758
Proof of Usefulness Score
Unicorn Utility

Clerk (operating as Grocery TV) is a verified high-growth retail technology company that raised a $30M Series B in 2022. The project has deployed over 14,000 displays in major grocery chains, reaching over 30 million shoppers annually. While the submission data itself was extremely poor and lacked detail (e.g., nonsensical revenue and technology fields), external due diligence confirms significant real-world utility, market fit, and traction. The low response quality heavily impacted the score, but the underlying business fundamentals are strong.

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Score Breakdown

Real World Utility+21
Audience Reach Impact+18
Technical Innovation+11
Evidence Of Traction+23
Market Timing Relevance+8
Functional Completeness+0
Subtotal+83
Usefulness Multiplierx0.91
Final Score+758

Project Details

Project URL
clerkretail.com
Description
From streamlining store operations to providing in-store digital marketing opportunities, Clerk gives brands and retailers a way to connect with and better address the needs of their customers. Founded in 2016, the retail tech company solves core challenges in the grocery industry like out-of-stock tracking, planogram management, and in-store marketing.\n\nFor more information, visit clerkretail.com.
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Investing, Leadership
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline