Proof of Usefulness Report

clean.io

Analysis completed on 2/6/2026

+586
Proof of Usefulness Score
Industry Mainstay

clean.io is a highly successful cybersecurity project acquired by HUMAN Security in 2022. It protects over 7 million websites and was a market leader in anti-malvertising and e-commerce fraud prevention prior to exit. While the submission data (provided by user 'MysticKeeper') was low-quality and lacked specific metrics, external verification confirms the project's massive scale, patented technology, and successful B2B utility. The project scores exceptionally high on utility and traction, with deductions only for the poor quality of the submission response.

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Score Breakdown

Real World Utility+142.5
Audience Reach Impact+126.0
Technical Innovation+102.0
Evidence Of Traction+142.5
Market Timing Relevance+99.0
Functional Completeness+5.0
Subtotal+617
Usefulness Multiplierx0.95
Final Score+586

Project Details

Project URL
Description
EVERY ENGAGEMENT, EVERY THREAT Protect your users and your bottom line. Fight back (hard) against malvertising and ecommerce revenue loss. More and more, our lives are lived in the digital space and defined by digital engagements. Our platform is built to help you take ownership of the digital engagements you have with your users to protect their experience, your brand, and your revenue. We call this Digital Engagement Security, and we believe its the future of digital commerce. The clean.io platform includes two unique solutions built to give you total control of your website user experience AND your revenue. cleanAD protects publishers and ad platforms by detecting and stopping malvertising in real-time, on client-side (while still making the bad guys pay for their impressions) using a patented behavioral analysis approach. cleanCART protects ecommerce merchants and helps preserve margins and profits by preventing coupon extensions from auto-injecting discount codes into carts at checkout. Today, the clean.io platform protects more than 7 million websites, including some of the biggest names in media, publishing and ecommerce. The clean.io platform is EFFECTIVE, SMART, SIMPLE.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline