Proof of Usefulness Report

Clay N Potter

Analysis completed on 2/27/2026

+115
Proof of Usefulness Score
Gaining Momentum

The submission describes a 'marketing communications agency' claiming to use AI, VR, and AR. However, search results overwhelmingly associate the name 'Clay N Potter' with a preschool and day care center in Bhopal, India (Kidzee Clay N Potter). There is a dormant UK company listing for 'Clay-N-Potter Ltd', but no active digital footprint, website, or evidence exists for a marketing agency of this name with the claimed capabilities. The submission contains hyperbolic and demonstrably false claims (e.g., 'most people have used my product', audience is 'everyone') and nonsensical financial metrics ('all time marketcap: 500000'). The project appears to be either a very small, obscure entity with exaggerated claims or a low-effort submission unrelated to the established brand of the same name.

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Score Breakdown

Real World Utility+30
Real World Utility Quality+0.5
Audience Reach Impact+10
Audience Reach Impact Quality+0.5
Technical Innovation+20
Technical Innovation Quality+0.5
Evidence Of Traction+5
Evidence Of Traction Quality+0.5
Market Timing Relevance+40
Market Timing Relevance Quality+0.5
Functional Completeness+10
Response Quality Quality+0.5
Subtotal+57.5
Usefulness Multiplierx1
Final Score+58

Project Details

Project URL
Description
Clay N Potter is a marketing communications agency specialising in driving value for enterprises through creative and digital solutions. In an ever dynamic and hyper-connected world, we have started creating, consuming and responding to communication in a manner hitherto unseen. The increasing use of marketing automation, social media and wearables, and technologies like AI, VR and AR is changing both our understanding of consumer and the existing mediums and measurability metrics. What will remain unchanged though is the need for empathy and the power of ideation when it comes to creating engaging and impactful communication. Clay N Potter's unique structure and operating model ensures that we work smarter and quicker. This leads us to develop insightful creative output and measurable digital solutions for our clients at a better cost and speed than most of the agencies out there. From brand activation, advertising and design to digital and social needs and customer experience, Clay N Potter has a highly passionate and accomplished team to help you achieve your objectives. We have an industry leading team of brand strategists, designers, content developers, creative technologists and digital specialists, all working in unison to help you achieve your goals. Visit claynpotter.com for more details and let's know how we can help you.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline