Proof of Usefulness Report

CJH Marketing LLC

Analysis completed on 1/24/2026

+12
Proof of Usefulness Score
You're In Business

The submission describes a local freelance marketing service (CJH Marketing) rather than a scalable technology product. The entry contains significant contradictions (claimed 'everyone' reach and 'most people' traction vs. local freelancer reality) and terminology errors ('marketcap' for revenue). While the services offered are practically useful for small businesses, the project lacks technical innovation, verifiable traction, and scale. The score reflects a standard local service business with a low-quality submission.

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Score Breakdown

Real World Utility+36.0
Audience Reach Impact+2.5
Technical Innovation+4.0
Evidence Of Traction+2.5
Market Timing Relevance+30.0
Functional Completeness+5.0
Subtotal+13.05
Usefulness Multiplierx0.92
Final Score+12

Project Details

Project URL
Description
Exeter based freelancer working with small brands on their Marketing strategy, optimising their marketing activities to increase sales. Services I offer: Marketing Consultation - I will review your current marketing strategy and activities, and create a report with insights into what you are doing well, and areas where you can improve. This includes next steps for you (and your team) to take. Search Engine Optimisation - Creating a SEO strategy for your website with site audits and current position tracking. Conducting keyword research and implementing the most valuable keywords onto your website. Investigating and actioning off-site and technical on-site SEO work. Analytic reporting of how SEO has improved your site and ongoing optimisation to keep SERP rankings high. Online Advertising - Setting up google ads account and conducting keyword research. Creation of search, video and display ads including appropriate ad assists. Setting optimised bidding strategies. Reporting of campaign analytics and continued optimisation of ads. Website Optimisation - I will carry out site audits and provide a full report on your website performance. Report will include next steps and suggest optimisations that can be made. Next steps include concept designs of improvements and on-site build work. Analytics Optimisation - It can be challenging to see if your investment into marketing is paying off, which is why its essential to have analytic tools. I will set up Google Analytics 4 and Google Tag Manager for your website, to allow you to have insights into your marketing campaigns. I offer this alongside any service I provide if it isn't already set up. Graphic Design - Brand asset creation including logo design. Artwork for banners, brochures, PR, catalogues, posters - anything you need! I have many years of experience on the Adobe Creative Cloud suite. Email me at cjh.marketing1@gmail.com or phone me on 07963311158 to organise a chat about your marketing needs.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline