Proof of Usefulness Report

City AM

Analysis completed on 2/6/2026

+341
Proof of Usefulness Score
Certified Problem Solver

City AM is a recognized London business newspaper with significant legacy reach (claimed 2M+ digital, 400k print). However, the project submission is of low quality, featuring hyperbolic claims ('most people have used my product') and vague financial data ('marketcap 2500000'). While the brand's scale is comparable to the calibration benchmark, its recent history of financial administration and the inefficiency of a large team (350) versus low revenue/valuation dampens the score. The evaluation relies heavily on external verification of the brand's existence rather than the weak evidence provided in the submission.

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Score Breakdown

Real World Utility+175.0
Audience Reach Impact+96.0
Technical Innovation+45.0
Evidence Of Traction+75.0
Market Timing Relevance+30.0
Functional Completeness+5.0
Subtotal+426
Usefulness Multiplierx0.8
Final Score+341

Project Details

Project URL
cityam.com
Description
Welcome to the official LinkedIn page for City AM – we are business with personality. For nearly 20 years, City AM has served London’s professionals with the latest business news, market information and analysis of the financial world. The paper is distributed three times a week – Tuesdays, Wednesdays and Thursdays – at more than 400 carefully chosen commuter hubs across London and the home counties, as well as 1,600 offices throughout the City, Canary Wharf and other areas of high business concentration, giving it a daily readership in excess of 400,000 professionals. City AM is expanding its digital presence and has over 2m monthly users globally. It also has a number of luxury magazines in its portfolio including Bespoke, Living and Money. Visit City AM online: www.cityam.com Twitter: https://twitter.com/CityAM Facebook: https://www.facebook.com/cityam Instagram: https://instagram.com/city_am TikTok: https://www.tiktok.com/@city_am YouTube: https://www.youtube.com/@CityamUK Sign up for our free 3x daily news alerts via http://cityam.com/newsletters/ City AM Annual Awards online: https://www.cityamevents.co.uk

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline