Proof of Usefulness Report

Circolo

Analysis completed on 2/3/2026

+40
Proof of Usefulness Score
You're In Business

The project appears to be a legitimate but niche lifestyle and travel agency (Circolo) founded by Alvaro Daza, incorrectly categorized as a 'Medical insurance platform' in the submission. The claims of 'everyone' as the audience and 'most people' having used the product are demonstrably false and indicate a lack of seriousness or a hallucinated submission. While the website exists and offers curated travel experiences/books, there is no evidence of the claimed 'web3', 'metaverse', or 'energy-solutions' technologies, with the site utilizing standard Webflow templates. Verifiable traction is limited to a self-published book and personal branding, placing this firmly in the 'minimal traction' category.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+4.0
Technical Innovation+3.0
Evidence Of Traction+5.0
Market Timing Relevance+16.0
Functional Completeness+1.0
Subtotal+44
Usefulness Multiplierx0.91
Final Score+40

Project Details

Description
Circolo is a nomadic, experience design company, and enterprise that bases itself on the power of union and community. Our vision is to make unique experiencesthe norm and not the exception. We create a beneficial effect through initiatives & individuals who want to change the world in the entertainment, fashion, and hospitality industries. We use our platforms, spaces network, allies & technology as a common ground for ordinary people to do extraordinary things. Circolo was born from #TOGETHERPODEMOS, a learning journey to 64countries in 12 months, 100% financed through crowdfunding, by people from all over the world, to interact with local entrepreneurial ecosystems globally to understand how diverse people understand the social impact, the economy, and their ways of adaptation to these conditions by being the protagonists of the change. We create experience design solutions on the web3, fashion, entertainment, and hospitality industries so that people find everything they need for their lifestyle in a single company. We connect with entrepreneurs in local ecosystems; we partner with them and use our network of contacts and allies to create experiences and sell their products and services en masse. It is available in 76 countries and six regional hubs in Canada, Colombia, Mexico, Spain, Kenya, and the United Arab Emirates. It has physical and virtual stores, micro-hotels, spaces for events, and its metaverse soon. We believe that a better world is built by everyday actions where we experiment with how to change the narrative of making money while changing the world. Our objective is to create solutions in each area of our lives that allows us to replace what we usually buy with a more sustainable option that also includes an added impact value. We aim to have a life where we work collaboratively, live sustainably, and build a community to reduce inequalities. When we work together, great things happen. We are The future #Together.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline