Proof of Usefulness Report

Choice Energy

Analysis completed on 2/6/2026

+515
Proof of Usefulness Score
Industry Mainstay

Choice Energy is a verified, established Australian energy management firm (est. 2013) with significant traction. Search results confirm they won the 'Smart50' award in 2018 with $10.5M revenue and have helped over 12,000 businesses. While the submission was poor (making false claims like 'most people have used my product' and using confusing financial terms), the underlying business is robust. The project includes 'SHIELD' monitoring software, though it is primarily a service-based business. The score reflects strong verified commercial traction and utility, penalized heavily for submission quality and lack of deep technical detail.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+13.0
Technical Innovation+6.0
Evidence Of Traction+34.5
Market Timing Relevance+8.5
Functional Completeness+0.25
Subtotal+83.5
Usefulness Multiplierx0.95
Final Score+515

Project Details

Project URL
choiceenergy.com.au
Description
Choice Energy is an independent energy management company. We have helped more than 12,000 Australian businesses reduce their electricity and gas costs through our range of solutions across energy procurement and energy efficiency. There are so many inefficiencies and hidden costs when consuming power. We're here to help you understand them, take action and lower them. We help businesses to lower their network demand through tariff analysis and power factor correction. It's about using the right amount at the right time, not just having the cheapest provider. Our SHIELD monitoring and reporting software also allows our customers to ensure the accuracy of their bills and challenge them where necessary. Furthermore, we can access government funding and provide turn-key solar energy efficiency solutions. Please visit our website at www.choiceenergy.com.au to learn more.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline