Proof of Usefulness Report

Choco

Analysis completed on 1/17/2026

+810
Proof of Usefulness Score
Unicorn Utility

Choco demonstrates exceptional traction as a verified unicorn ($1.2B valuation) solving a critical real-world problem (food supply chain waste). While the submission fields regarding audience and traction were filled somewhat carelessly ('everyone', 'most people'), the description provided concrete, verifiable financial and operational metrics that far exceed the baseline for established tech companies. The project scores highly on utility, traction, and timing, despite lower scores for response quality.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+26
Audience Reach Impact+15
Technical Innovation+12
Evidence Of Traction+34
Market Timing Relevance+9
Functional Completeness+1
Subtotal+98
Usefulness Multiplierx0.82
Final Score+810

Project Details

Project URL
Description
The global food system connects 570M farms to 8B consumers and is the most important, complex structure on earth. But with growing populations and no system alignment or technology, it's under extreme stress. To cope, intermediary players (brokers, importers, etc.) manage only their part of the supply chain. These silos lead to a wasteful food system - a driver of climate change. Choco's here to provide the technology required for a connected, wasteless, data-driven, and innovative food system.\n\nWe’re here to lead a change in one of the oldest industries on the planet, not just take part in it. We’re here to shape, not to observe. The problem we’re solving is complex with many moving parts, the work we’re doing is difficult and ambitious. But we’re here to win. That’s why we need the absolute best people to help us get there.\n\nChoco was founded by serial entrepreneurs Daniel Khachab, Julian Hammer, and Grégoire Ambroselli. Since its founding in 2018, the company has grown rapidly and is now active in markets such as the U.S., Germany, France, Spain, Austria, and Belgium. In February 2022, the total value of goods traded through Choco exceeded $1.2 billion. In April of 2022, we gained another $111 million in Series B2 funding with a valuation of $1.2 billion - earning us unicorn status just a few years in.
Audience Reach
everyone
Target Users
everyone
Technologies
Climatetech, Leadership, Food Beverages
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline