Proof of Usefulness Report

Cheil New Zealand

Analysis completed on 2/7/2026

+38
Proof of Usefulness Score
You're In Business

The submission represents 'Cheil New Zealand', a legitimate and established branch of a global marketing agency (Cheil Worldwide). However, the submission quality is extremely low, featuring vague hyperbolic claims (e.g., 'most people have used my product', 'audience: everyone') and confusing financial metrics ('marketcap: 17000000'). While the team size (125) suggests significant real-world operations and traction, the lack of specific evidence, case studies, or clear technological innovation in the submission triggers severe quality penalties. The project is evaluated as a service agency with poor submission hygiene rather than a high-growth technology product.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+10.0
Audience Reach Impact+8.0
Technical Innovation+2.25
Evidence Of Traction+11.25
Market Timing Relevance+3.0
Functional Completeness+0.25
Subtotal+34.75
Usefulness Multiplierx1.10
Final Score+38

Project Details

Project URL
Description
We all shop. We’re always thinking about what we want to buy next. And it’s not necessary to plan our shops, let alone wait. In this digital era, we can tap our phones, and order a courier van full of items to any address we please. It’s truly a shopper’s paradise. Unfortunately, it isn’t so effortless for brands. Audiences are fragmented between the offline and the online, and the only certainty for both is uncertainty. Too often, brands are urged into investing in solutions that cater to both audiences at once. And those solutions also tend to come riddled with uncertainty. Hence, brand need someone they can trust, to help them find their way. Enter Cheil New Zealand. We pay close attention to the modern shopper’s entire journey, and create practical solutions for any touchpoint that needs addressing. Our solution could be an eStore interface, an in-store product display, SEO, an ATL marketing package, etc. To find the best solution, we fuse advertising and retail, online and offline, data and events, to best address that missing link. This means we aren’t limited to just one speciality. We call this versatility ‘Connec+’, and it’s the DNA of Cheil globally. Do you want to improve your shopper’s journey? Then it’s time to get in touch with Cheil New Zealand and Cheil’s 6,500 global experts.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline