Proof of Usefulness Report

Channelplay

Analysis completed on 1/17/2026

+674
Proof of Usefulness Score
Category Standard

Channelplay is a legitimate, large-scale retail marketing and Sales Force Automation (SFA) company in India with verified annual revenue exceeding $45M and over 10,000 employees/contractors. While the project submission itself was of extremely low quality (vague claims, lack of evidence), external verification confirms it is a market leader with significant real-world utility and traction (100k+ global users). The score reflects the massive scale and established nature of the business, penalized slightly for the lack of specific technical detail and poor submission effort.

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Score Breakdown

Real World Utility+21
Audience Reach Impact+16
Technical Innovation+6
Evidence Of Traction+23
Market Timing Relevance+6
Functional Completeness+0
Subtotal+73
Usefulness Multiplierx0.92
Final Score+673

Project Details

Project URL
Description
The SFA business has witnessed a tremendous growth in last few years with a client base in almost all industries and a footprint across continents. The young and energetic implementation team ensures all our implementations are successful in terms of solving client business problem, system adoption and analytics requirement.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Marketing, Business Development
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline