Proof of Usefulness Report

Change.org

Analysis completed on 1/17/2026

+778
Proof of Usefulness Score
Unicorn Utility

Change.org is a verifiable market leader with immense reach (200M+ users) and proven real-world utility in social mobilization. While the submission quality was low-effort (vague technical details, glib traction claims), the project's objective scale and impact are undeniable. The score reflects high utility and traction, penalized significantly for lack of technical insight and response effort.

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Score Breakdown

Real World Utility+2
Audience Reach Impact+2
Technical Innovation+1
Evidence Of Traction+2
Market Timing Relevance+1
Functional Completeness+0
Subtotal+915
Usefulness Multiplierx0.85
Final Score+777

Project Details

Project URL
change.org
Description
Change.org is the world's largest technology platform for social change. Our goal is to empower people everywhere to start campaigns around the issues they care about, mobilize others, and work with decision makers to drive solutions.\n\nWe’re also an innovative business – a \"social enterprise” and a certified B Corporation, with a business model designed to support positive social impact (more about B Corps: www.bcorporation.net).\n\nOver 200 million people have started and signed petitions, and our users win nearly one victory per hour, including strengthening hate crime legislation in South Africa; fighting corruption in Indonesia, Italy, and Brazil; ending the ban on gay Boy Scouts in the United States, and big wins for women’s rights in India. And we’re just getting started. Here’s a small snapshot of some of the victories our users have had: https://youtu.be/h4O81mgK85E
Audience Reach
everyone
Target Users
everyone
Technologies
It Services
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline