Round 1 Winners!
Proof of Usefulness Report

ChangeB2B Ltd.

Analysis completed on 3/9/2026

+136
Proof of Usefulness Score
Gaining Momentum

ChangeB2B presents a standard B2B marketing agency model utilizing off-the-shelf AI tools. While it addresses a genuine market need, the submission includes heavily exaggerated and unverifiable claims ('most people have used my product', 'everyone' as audience reach) for a 6-person team launched in 2025. Due to the lack of verifiable traction, proprietary technical innovation, and poor response quality, the project scores significantly below the established calibration baseline.

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Score Breakdown

Real World Utility+100
Audience Reach Impact+5
Technical Innovation+7.5
Evidence Of Traction+2.5
Market Timing Relevance+30
Functional Completeness+2.5
Subtotal+147.5
Usefulness Multiplierx0.92
Final Score+136

Project Details

Project URL
Description
ChangeB2B is a new kind of agency, designed from the ground up to help B2B brands move faster, perform better, and deliver more for less. Our model combines senior expertise, modular services, and AI-enhanced tools to give you the power to market more intelligently, act more decisively, and speak more personally - from first impression to renewal. We align around your goals. Whether that’s building brand, launching new propositions, accelerating pipeline, or deepening customer relationships – we support every stage of the buying cycle with impactful services that plug in where you need them most. Partner with us to: - Uncover and capitalise on the real drivers behind your buyer behaviour - Gain advantage with creative, content and programs that are personalised, validated and ready to activate - Work smarter/faster with repeatable, optimised delivery models that can be tailored, scaled, and measured - Lighten the load with transparent pricing, agile resourcing, and expert guidance, minus the legacy overhead Bring your goals. We’ll bring right the talent, thinking and tools to exceed them.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline