Proof of Usefulness Report

Change CX

Analysis completed on 1/17/2026

+552
Proof of Usefulness Score
Industry Mainstay

Change CX is a legitimate, verified B2B omnichannel consultancy that was acquired by Icreon in January 2024. While the project submission itself was of extremely low quality (making exaggerated claims like 'everyone' for reach and 'most people' for traction), independent verification confirms significant real-world success. The firm serves major clients (e.g., Live Nation, Mason Companies) and operates in a high-demand sector. The high score reflects the verified 'Acquired' status and revenue generation, despite the poor submission effort.

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Score Breakdown

Real World Utility+187
Audience Reach Impact+80
Technical Innovation+45
Evidence Of Traction+225
Market Timing Relevance+60
Functional Completeness+2
Subtotal+600
Usefulness Multiplierx0.92
Final Score+552

Project Details

Project URL
changecx.com
Description
Who We Are\nChangeCX is a full-service omnichannel firm specializing in innovative solutions for retailers and brand manufacturers. Each member of our leadership team brings an average of 20 years of experience working with some of the largest retailers in the world, giving us unparalleled vision into what it takes to succeed in today’s competitive retail marketplace. \n\nOur insight tells us that the next generation of break-out retailers will be those who embrace omnichannel strategies for all interactions with their customers, and it is our singular mission to place you among the elite, illuminating the way forward well into the future.\n\nOur Perspective\nThe most successful retailers today—and beyond—will be the ones who prioritize the customer experience. Connecting customer, product, transaction, and service data at every touchpoint in the shopper’s journey are essential to achieving your objectives, and we’re singularly qualified to make that happen. \n
Audience Reach
everyone
Target Users
everyone
Technologies
Consumer Goods, Leadership, Payments
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline