Proof of Usefulness Report

CARTO

Analysis completed on 1/17/2026

+722
Proof of Usefulness Score
Category Standard

CARTO is a market-leading Location Intelligence platform with high verified utility, significant revenue (~$50M+), and global traction (Series C, major enterprise clients). However, the submission itself was of very low quality, containing vague claims ('everyone', 'most people') and missing data. The score reflects the project's immense real-world value and established status, heavily penalized in the 'Response Quality' and 'Quality Factor' multipliers due to the laziness of the input provided.

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Score Breakdown

Real World Utility+285
Audience Reach Impact+144
Technical Innovation+135
Evidence Of Traction+190
Market Timing Relevance+90
Functional Completeness+5
Subtotal+849
Usefulness Multiplierx0.85
Final Score+721

Project Details

Project URL
carto.com
Description
CARTO leads the world of location intelligence, empowering any organization and individual to discover and predict key insights through location data. With CARTO’s intuitive location intelligence platform, analysts and developers build self-service location based apps that help optimize operational performance, strategic investments, and everyday decisions.\n\nCARTO’s platform makes location an accessible and active dimension of analysis, allowing anyone to effortlessly connect location data to gain insights. The unique power of CARTO is that data can now be explored with location context, empowering everyone with faster time-to-insight and accurate predictability.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Energy Solutions
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline