Proof of Usefulness Report

Carpenter Group

Analysis completed on 2/14/2026

+8
Proof of Usefulness Score
You're In Business

The submission describes a legacy marketing agency ('Carpenter Group') that ceased operations in April 2024. As a closed service business with no active technology product, it holds negligible current utility. The submission contains significant inaccuracies, such as claiming the target audience is 'everyone' and that 'most people' have used the product, which contradicts the niche B2B nature of the firm. The revenue metric is presented in a confused format ('all time marketcap'). While the firm had a 30+ year history, its current status and lack of technological innovation result in a minimal score.

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Score Breakdown

Real World Utility+2.50
Audience Reach Impact+1.00
Technical Innovation+0.75
Evidence Of Traction+3.75
Market Timing Relevance+0.00
Functional Completeness+0.50
Subtotal+8.5
Usefulness Multiplierx0.94
Final Score+8

Project Details

Project URL
carpenternyc.com
Description
Carpenter Group (www.carpenternyc.com) was a strategic branding and marketing communications firm providing results-driven solutions to financial services firms for 30+ years. Our expertise spanned investment management, banking, private equity, hedge funds, annuities, insurance, retirement services, recruiting and institutional and retail distribution. We distinguished ourselves by our team of creative agency experts, many whom have had in-house marketing and sales experience at top financial firms. As a result, we developed strategic communications that meet your target audience’s needs until our doors shut in April, 2024.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline