Proof of Usefulness Report

Carousell Group

Analysis completed on 1/17/2026

+806
Proof of Usefulness Score
Unicorn Utility

Carousell Group is a verifiable 'Unicorn' ($1.1B valuation) and the leading recommerce marketplace in Southeast Asia. With ~$119M annual revenue and ~1,000 employees, the project operates at a scale significantly higher than the calibration baseline. While the submission text itself was brief and contained hyperbolic claims (e.g., 'everyone'), the verifiable external data regarding market dominance, funding (Telenor, Naver, etc.), and user base ('tens of millions') warrants a top-tier score. The low response quality penalty is outweighed by undeniable real-world utility and traction.

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Score Breakdown

Real World Utility+237
Audience Reach Impact+190
Technical Innovation+120
Evidence Of Traction+250
Market Timing Relevance+90
Functional Completeness+7
Subtotal+895
Usefulness Multiplierx0.9
Final Score+806

Project Details

Project URL
carousell.sg
Description
Carousell Group is a leading online classifieds marketplace operating in Southeast Asia. Founded in 2012, the company provides a platform for users to buy and sell a wide range of products, from electronics and fashion to home goods and vehicles. Carousell's user-friendly mobile app and website make it easy for individuals to list items for sale and connect with potential buyers. The company is committed to promoting a sustainable lifestyle by encouraging the reuse and recycling of goods. With a strong presence in multiple countries, Carousell Group continues to innovate and expand its services to enhance the buying and selling experience for its users.
Audience Reach
everyone
Target Users
everyone
Technologies
Mobileappdevelopment, Web Development, Fashion
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline