Proof of Usefulness Report

Carbon Direct

Analysis completed on 1/16/2026

+635
Proof of Usefulness Score
Category Standard

Carbon Direct is a highly significant, established player in the climate tech space with verifiable traction (Series B funding, ~163 employees, estimated $40M+ revenue). While the project itself possesses exceptional utility and market relevance, the submission quality was extremely poor, containing lazy placeholders (e.g., 'most people have used my product', 'audience reach: everyone'). The score reflects the massive real-world scale and verifiable impact of the company, penalized moderately for the lack of internal evidence provided in the application.

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Score Breakdown

Real World Utility+23
Audience Reach Impact+8
Technical Innovation+12
Evidence Of Traction+11
Market Timing Relevance+9
Functional Completeness+0
Subtotal+66
Usefulness Multiplierx0.95
Final Score+635

Project Details

Description
We believe that applying science is the only way to solve the climate crisis\nScientific expertise is critical to both effective and efficient carbon management – yet it can be hard to access outside of the academic and public sectors. New research and technologies emerge everyday in our nascent industry and it can be difficult to know what actions to take to achieve your climate goals. Carbon Direct is working to address these challenges by:\n\nBuilding a world-class science team of carbon experts\nAnalyzing existing and proposed policy regulations\nApplying science with real-world market experience\nTranslating our expertise into accessible software solutions\n\nORIGIN STORY\n\nScience-first, climate-first\nCarbon Direct was founded in 2019 to drive real climate impact by scaling carbon management through science. Our team brings together deep experience and expertise in carbon science and policy, as well as commercial markets and technology.\n\nOur founding framework is to lead with a science-first, climate-first approach that brings together multiple disciplines to help our clients reach their climate goals. That ethos drives our work with leading organizations in industries like energy, transportation, and government. Over the past three years, our team has grown to over 60 people – including over 30 scientists – to answer the demand for high-quality and durable carbon removal. Our clients are working to decarbonize their operations with lower carbon products and are spending hundreds of millions of dollars on carbon credits and removals, and together represent over 100 million tonnes of carbon removal demand.\n\nBut the work is just getting started. Carbon Direct is positioned to help even more clients turn their climate goals into climate action while continuing to build our diverse, global team.
Audience Reach
everyone
Target Users
everyone
Technologies
Climatetech, Research, Energy Solutions
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline