Caraway

Caraway is a highly successful, verified direct-to-consumer brand with estimated annual revenue exceeding $30M-$50M and a team of ~118 employees, placing it significantly above the calibration baseline (HackerNoon). While the submission itself was low-quality (lazy responses like 'most people have used my product'), independent verification confirms massive traction, widespread retail availability (Target, Amazon, Nordstrom), and strong product-market fit in the non-toxic home goods sector. The project scores very high on utility, traction, and market timing, though the evaluation penalizes the lack of effort in the specific submission text.