Proof of Usefulness Report

Carat

Analysis completed on 2/14/2026

+455
Proof of Usefulness Score
Industry Mainstay

The project 'Carat' refers to a major global media agency (part of Dentsu) rather than a specific new technology product. While the entity itself has massive real-world utility, scale, and traction (7,500+ employees), the submission is low-quality, using copy-pasted generic text and vague claims ('everyone', 'most people have used my product'). The score reflects the immense established value of the business, penalized significantly for lack of specific technical innovation and poor submission quality.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+150
Audience Reach Impact+133
Technical Innovation+15
Evidence Of Traction+135
Market Timing Relevance+70
Functional Completeness+2.5
Subtotal+505.5
Usefulness Multiplierx0.9
Final Score+455

Project Details

Project URL
carat.com
Description
Welcome to Carat Manchester, the UK’s leading performance media planning & buying specialist, and digital centre of excellence. Part of the Dentsu Aegis Network, Carat is a global media group comprising more than 5,000 people across 70 countries worldwide, with around 350 based in Manchester. Carat defined the sector when we were established as the world's first media independent in 1968. We are now Europe's largest media network, a position we have held for more than 15 years. Today, the advances in digital technology and changing consumer behaviour have created an era of unprecedented complexity and opportunity for clients. Carat continues to redefine the industry by understanding how media can be used to deliver outstanding business value to our clients. Carat. Redefining Media.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline