Proof of Usefulness Report

Cander

Analysis completed on 1/16/2026

+142
Proof of Usefulness Score
Gaining Momentum

Cander is a functional mobile app and Shopify integration allowing for video greeting cards and reaction recordings, with a specific focus on wedding cash gifts. While the technology exists and has been updated as recently as Feb 2024 (iOS), the submission is severely undermined by verifiable false claims regarding traction (claiming 'most people have used my product' despite low download metrics and niche market presence). The project appears to be a legitimate but small-scale venture that has pivoted between B2C weddings and B2B e-commerce, but it lacks the widespread adoption claimed.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+10
Technical Innovation+45
Evidence Of Traction+20
Market Timing Relevance+45
Functional Completeness+10
Subtotal+170
Usefulness Multiplierx0.835
Final Score+142

Project Details

Project URL
cander.com
Description
Cander lets you send, receive and save greeting cards in a fun and meaningful way. \n\nSenders create their greeting with a video message or photo. The recipient then can record themselves opening the message to create a Cander moment (senders message on the top of the screen and a live recording of the recipient on the bottom.) Both the sender \u0026 receiver receive an archived video of their Cander greeting to cherish forever. Senders can add optional cash gifts that can be transferred to a Venmo or Paypal account. Currently the product is being utilized solely for wedding cash gift messages but we are expanding to other verticals in the coming months.
Audience Reach
everyone
Target Users
everyone
Technologies
Media Production, Consumer Goods
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline