Proof of Usefulness Report

Calytics Global Pvt. Ltd.

Analysis completed on 2/11/2026

+18
Proof of Usefulness Score
You're In Business

The submission presents a significant disconnect between the project name ('SwiftHeart') and the description (OOH Advertising Analytics/Calytics). While the core concept of IoT-based billboard analytics is valid, the submission is plagued by critical quality issues. The claim that 'most people have used my product' is demonstrably false for a niche B2B tool with no visible digital footprint. The 'marketcap' figure is ambiguous and likely refers to authorized capital rather than value. The audience definition ('everyone') shows a lack of market understanding. The project appears to be an early-stage or conceptual entity with low credibility in its current presentation.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+30.0
Audience Reach Impact+5.0
Technical Innovation+15.0
Evidence Of Traction+0.5
Market Timing Relevance+40.0
Functional Completeness+5.0
Subtotal+19.5
Usefulness Multiplierx0.92
Final Score+18

Project Details

Project URL
Description
Our specially designed, innovative IOT system (both hardware/software) calculates important metrics of your OOH campaign and ensures our client's messages reaches their target audience. Our R&D team has created a quantitative measure to understand our client's customers better. In the outdoor space, like billboards and signages, our module calculates the number of vehicles passing through the signage. Indoors, our special LED screens, equipped with walk-in reading software, measure important metrics like age, gender, and interests. With our simple, proven mechanism, you can plan, design, and execute a well-planned and detailed marketing campaign. The vision-driven IOT system, thus, cuts costs and allows our clients the freedom to explore other verticals and platforms to expand their idea.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline