Proof of Usefulness Report

Calm

Analysis completed on 1/16/2026

+659
Proof of Usefulness Score
Category Standard

Calm is a definitive market leader ('Unicorn') in the mental wellness space with verifiable massive scale (100M+ downloads, $2B valuation). The project possesses exceptional Real-World Utility and Traction. However, the specific submission entry is of low quality, utilizing copy-paste PR descriptions and vague fields ('most people have used my product', 'writing-and-editing'), which introduces a penalty for Response Quality and reduces the confidence in the specific Quality Factors for technical depth. Despite the lazy submission, the overwhelming objective success of the product guarantees a high score in the 400-700+ calibration range.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+160
Technical Innovation+78
Evidence Of Traction+200
Market Timing Relevance+90
Functional Completeness+5
Subtotal+758
Usefulness Multiplierx0.87
Final Score+659

Project Details

Project URL
Description
Calm is the leading mental wellness brand with the #1 App for Sleep, Meditation and Relaxation™, designed to help you manage stress, sleep better and live a happier, healthier life. With hundreds of hours of original audio content available in seven languages, Calm supports users in more than 190 countries. Apple’s 2017 iPhone App of the Year and one of Fast Company’s Most Innovative Companies of 2020, Calm boasts over 100 million downloads to date, with more than 4 million paying members.
Audience Reach
everyone
Target Users
everyone
Technologies
Writing And-Editing, Fitness, Health And-Wellness
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline