Proof of Usefulness Report

Calabria Company Limited

Analysis completed on 2/14/2026

+583
Proof of Usefulness Score
Industry Mainstay

The project represents a highly successful, established market-leading business (Novellino Wines) with significant real-world traction and revenue, verifiable through external knowledge despite the low-quality submission. While it scores exceptionally high on utility, traction, and reach due to its dominance in the Philippine wine market (estimated $10M+ scale), it scores very low on technical innovation as a traditional F&B manufacturing business. The submission quality was poor, lacking specific metrics and relying on hyperbolic claims ('everyone'), but the underlying business fundamentals drive the high PoU score.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+128.0
Technical Innovation+7.5
Evidence Of Traction+237.5
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+640.5
Usefulness Multiplierx0.91
Final Score+583

Project Details

Description
Calabria Company Limited is the maker of Novellino Wines, the market leading wine brand in the Philippines. More and more Asians are drinking wine as a natural expression of their evolving lifestyle which is characterized by their increasing sophistication and aspiration for the finer things in life… including wine. Novellino seeks to satisfy this growing appreciation for wine by delivering a taste that’s in tune with the general Asian taste preference for wine –light, soft, fruity and refreshingly delightful! Launched in 1999 to fill the need of the growing local market of wine drinkers, Novellino offers a line of good value red and white wines tailored to the taste preference of Filipinos and Asians in general. Novellino wines are made from pure and natural 100% vitis vinifera grapes harvested from select vineyards all over the world. Great care and attention is put behind the selection of the vineyards and the grapes to ensure consistency in our wines’ quality. Rich soil, hilly landscape and a cool yet sunny climate are just some of the factors that we consider to make each bottle of Novellino special. Follow us on Facebook, Twitter, & Instagram! www.facebook.com/novellinowines Twitter & Instagram handle: @novellinowines

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline