Proof of Usefulness Report

Cake & Arrow

Analysis completed on 2/14/2026

+620
Proof of Usefulness Score
Category Standard

Cake & Arrow is a well-established (20+ years) UX and innovation agency serving the insurance industry with verifiable annual revenues estimated around $15M and a roster of Fortune 500 clients (Chubb, MetLife). While the submission contains significant data entry errors (wrong project name 'IronShade', vague audience claims like 'everyone', and confusing revenue metrics), the underlying entity demonstrates high real-world utility and traction. The score reflects the strong market position and revenue of the agency, penalized moderately for the low-quality submission data.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+48.0
Technical Innovation+60.0
Evidence Of Traction+68.0
Market Timing Relevance+70.0
Functional Completeness+30.0
Subtotal+65.35
Usefulness Multiplierx0.95
Final Score+621

Project Details

Project URL
cakeandarrow.com
Description
Cake & Arrow is a UX Design and Product Innovation company that works exclusively with the Insurance and financial services industry. We believe empathy sparks opportunity. Our human-centered design approach helps carriers, distributors, and service providers create breakthrough digital experiences that drive results. For more than 20 years, we’ve helped the insurance industry make buying, selling, and servicing insurance better for everyone, by design. RECENT CLIENTS Chubb, Travelers, Aflac, MetLife, Amwins, Northwestern Mutual, American Family, Unqork, The General, The Hanover, Woodruff Sawyer, Holmes Murphy OFFERING & CAPABILITIES UI/UX Design, Research & Insights, Product Strategy & Marketing, Enterprise Software, Websites & Applications, Innovation & Concept Design, Front-end Development, CMS Development, Design Thinking Workshops, Ongoing Strategy & Consulting GET IN TOUCH Email us: newbiz@cakeandarrow.com Visit us: www.cakeandarrow.com

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline