BuyingPATH

BuyingPATH is a Silicon Valley tech consultancy that supports businesses in implementing customer engagement marketing solutions using cutting-edge technology. Our clients see results within weeks instead of months as we use Artificial Intelligence and digital transformation to prioritize speed-to-lead. We help you take a hard look at your existing marketing automation, identify lead conversion barriers, and use technology to drive lead engagement instead of vanity metrics that lose you revenue. Despite Account-Based Marketing(ABM) strategies, organizational restructuring, and complex marketing workflows, Sales/Marketing misalignment is causing businesses to lose out on opportunities to talk directly to their customers. Companies are losing revenue even after spending heavily on marketing campaigns as lead conversion rates remain dismally low across industries. The prime reason for revenue loss is a slow lead response time. Leads degrade quickly in today's fast-paced world. After just 5 minutes, conversion rates drop by 8X. Our goal is to help you find the right technical solutions that generate Sales/Marketing alignment and reduce snags that prevent you from engaging leads in this precious five-minute window. While we take a technical perspective we still appreciate the importance of data, people, and processes. We work collaboratively with your Sales and Marketing teams to create customized solutions that transform your customer’s experience. With direct experience supporting marketing technology programs within Fortune 50 companies and a passion for combining CRM data with digital behavior, we make enterprise-level technology available to businesses of all sizes. Our recent projects include working with top brands like Facebook, PayPal, Claris, and Pfizer. Reach out on LinkedIn or contact us via our website to book us in for a free initial consultation. We just might solve your vexing Sales problem in 10 hours!