Proof of Usefulness Report

Business Upturn

Analysis completed on 2/2/2026

+27
Proof of Usefulness Score
You're In Business

The project 'Business Upturn' is a verified, active news portal operating since 2019, covering business and general news. However, the submission quality is critically poor, containing major errors (referring to the project as 'DeepClaw') and hyperbolic, unsupported claims ('most people have used my product'). While the site generates traffic (founder claims ~2M hits/year historically), external trust audits flag the domain for potential risks/low-quality indicators. The score reflects a functioning but low-trust media entity with a failing submission standard.

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Score Breakdown

Real World Utility+5.63
Audience Reach Impact+5.00
Technical Innovation+0.75
Evidence Of Traction+6.25
Market Timing Relevance+5.00
Functional Completeness+0.50
Subtotal+23.13
Usefulness Multiplierx1.15
Final Score+27

Project Details

Description
Business Upturn is Mumbai based English online news portal founded by Vipul Sipani in 2019.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline