Proof of Usefulness Report

Business & Decision

Analysis completed on 2/14/2026

+535
Proof of Usefulness Score
Industry Mainstay

The project 'Business & Decision' is a verified, established data consultancy and subsidiary of the Orange Group (acquired ~2018). While the entity itself represents significant real-world utility, massive scale (7,500+ employees), and proven market value (historical ~$750M cap), the submission quality is critically low. The claims of 'everyone' as an audience and 'most people have used my product' are inaccurate for a specialized B2B firm, indicating a lazy or potentially impersonated entry. The score reflects the high intrinsic value of the actual business, heavily penalized by the poor quality of evidence and lack of specific technical detail provided in the form.

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Score Breakdown

Real World Utility+180.0
Audience Reach Impact+102.0
Technical Innovation+78.75
Evidence Of Traction+142.5
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+588.25
Usefulness Multiplierx0.91
Final Score+535

Project Details

Project URL
businessdecision.com
Description
Business & Decision has joined the Orange Group and is a division of Orange Business Services SA. Since its creation, Business & Decision has specialized in the collection, analysis, exploitation and valorization of data. Its teams, located in several countries in the world and specially in Europe (Spain, Belgium, Luxemburg, Switzerland, Netherlands, France), design and deploy the most innovative solutions and services to help business managers meet the major challenges of transforming their organizations through the adoption of cutting-edge technologies. Data Intelligence, Big Data and Data Governance, the foundations of artificial intelligence and the digital experience, are the areas of specialization of the expert teams involved in the clients' large-scale projects and in ethical and responsible practices.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline