Building Material Reporter (BMR) is a verifiable media and events brand in the Indian architecture/construction niche, associated with the 'Matecia' exhibition. While the project has legitimate real-world utility and offline traction (events, videos), the submission itself was of extremely low quality—containing exaggerated claims ('most people have used my product', 'everyone') and lacking specific metrics. The score reflects the balance between the project's discovered potential and the heavy penalties for the vague, unprofessional submission.
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