Proof of Usefulness Report

Brightside Collective

Analysis completed on 2/4/2026

+22
Proof of Usefulness Score
You're In Business

Brightside Collective is a verified Australian recruitment and talent studio, appearing to be a legitimate small business (service agency) rather than a technology product. The submission received a low score due to extremely poor data quality, including factually incorrect claims (e.g., 'most people have used my product', 'audience reach: everyone') and misclassification (listed as 'Esthetic services' and using 'construction' technology). While the business has real-world utility in the HR sector, the submission fails to demonstrate the reach, innovation, or scalable traction required for a high Proof of Usefulness score.

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Score Breakdown

Real World Utility+12.00
Audience Reach Impact+1.00
Technical Innovation+0.75
Evidence Of Traction+2.50
Market Timing Relevance+4.00
Functional Completeness+0.25
Subtotal+20.5
Usefulness Multiplierx1.08
Final Score+22

Project Details

Description
G’day, we’re Brightside Collective. We're a brand NEW people + talent studio helpin’ digital, technology, and creatively-led businesses solve people problems through recruitment, kick-ass talent strategies, and a whole lotta business perspective. We’ll help you build the two most valuable assets in your business. Your people, and your culture. And whether it’s a one off project, building a BIG team, or helping you create your very own in-house recruitment strategy; then we’re here for it!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline