Proof of Usefulness Report

Brightloom

Analysis completed on 1/16/2026

+788
Proof of Usefulness Score
Unicorn Utility

Brightloom (formerly Eatsa) is a verified, high-traction technology company that has raised over $112M and secured equity partnerships with industry giants like Starbucks. The platform solves a critical problem for restaurant brands by democratizing data science and personalization ('Digital Flywheel'). Although the specific submission provided was low-quality (vague claims, missing revenue data), external validation confirms the project's 'Unicorn' potential, substantial B2B market reach, and proven real-world utility.

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Score Breakdown

Real World Utility+22
Audience Reach Impact+17
Technical Innovation+12
Evidence Of Traction+35
Market Timing Relevance+8
Functional Completeness+0
Subtotal+96
Usefulness Multiplierx0.82
Final Score+788

Project Details

Project URL
brightloom.com
Description
At Brightloom (formerly eatsa), we are working to revolutionize restaurants through innovative technology and design. We are disrupting an industry worth $900 billion globally with partnerships in North America, Asia, and soon other continents.\n\nLed by our CEO Adam Brotman, industry veteran and former Starbucks and J.Crew executive, our unique, world-class team combines software and hardware engineers, designers, and industry experts to push the boundaries on re-engineering every aspect of the restaurant experience. \n\nWe are building a platform that allows any restaurant brand to create their own version of a world-class digital flywheel ecosystem. Brightloom’s configurable technology suite combines convenience (digital ordering channels), personal connection (personalized marketing) and engagement (loyalty) for restaurant brands in today’s new digital era.\n\nBrightloom is an Equal Employment Opportunity Employer.
Audience Reach
everyone
Target Users
everyone
Technologies
Construction, Software Development, Marketing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline