Proof of Usefulness Report

Briefly

Analysis completed on 1/16/2026

+30
Proof of Usefulness Score
You're In Business

Briefly (briefly.co.in) appears to be an early-stage B2B platform aiming to streamline the marketing vendor procurement process, described as 'Amazon + Shaadi.com for Marketing'. While external research indicates the company exists and may have venture backing (Autopilot Fund) and a focus on legal/marketing workflows, the submission itself is critically flawed. The claim that 'most people have used my product' is demonstrably false and heavily penalizes the credibility of the entry. The target audience is defined too broadly ('everyone') for a B2B tool. Despite a potentially useful concept, the lack of verifiable metrics, incoherent description, and hyperbolic claims result in a low Proof of Usefulness score.

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Score Breakdown

Real World Utility+35
Audience Reach Impact+20
Technical Innovation+20
Evidence Of Traction+10
Market Timing Relevance+60
Functional Completeness+20
Subtotal+25
Usefulness Multiplierx1.18
Final Score+30

Project Details

Project URL
briefly.co.in
Description
Reducing 55-70 days of effort, to less than 3 days for people looking for marketing service providers. We are creators of the perfect alliances between companies that need solutions, and vendors that provide it.\n\nWe are aiming to nearly automate the concept of brand building \u0026 scaling which requires marketing, tech \u0026 production services. Streamlining vendor scouting, matchmaking, vendor management, invoicing \u0026 payments for any and everything in the marketing universe. \n\nAmazon + Shaadi.com for the industries of Marketing, Tech \u0026 Production\n( Largest Marketplace + Matchmaker + SaaS for Marketing Operations )
Audience Reach
everyone
Target Users
everyone
Technologies
Cloud Computing, Fintech, Saas
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline