Proof of Usefulness Report

Bricks 2 Clicks Marketing

Analysis completed on 1/24/2026

+32
Proof of Usefulness Score
You're In Business

The project represents a standard digital marketing agency based in Dublin rather than a scalable technology product. While the business appears to be a legitimate local entity (operating since 2020), the submission suffers from significant quality issues, including highly exaggerated traction claims ('most people have used my product') and confusing financial metrics ('marketcap' used for revenue). There is no evidence of custom technical innovation, and the target audience description ('everyone') is unrealistic. The score reflects a service-based business with minimal verifiable digital traction and poor submission data quality.

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Score Breakdown

Real World Utility+15.00
Audience Reach Impact+2.00
Technical Innovation+1.50
Evidence Of Traction+3.75
Market Timing Relevance+5.00
Functional Completeness+0.50
Subtotal+27.75
Usefulness Multiplierx1.15
Final ScoreNaN

Project Details

Description
Bricks 2 Clicks Marketing, a newly established Marketing Agency based in Dublin, delivering specialist consultancy services in SEO, Search Engine & Performance Marketing.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline