Briant Broadband is a verified, active local Internet Service Provider (ISP) in Worthing, UK, with physical infrastructure (Full Fibre/Wireless) and confirmed customer reviews (Trustpilot). However, the Proof of Usefulness submission is of extremely low quality, containing hyperbolic falsehoods (Audience: 'everyone', Traction: 'most people') and confused financial metrics ('marketcap' listed as revenue). While the real-world utility of broadband is high, the project's reach is strictly hyper-local (<10k homes passed), and the submission fails to accurately represent the business's actual standing. The score reflects a legitimate micro-utility business severely penalized for a spam-like, inaccurate submission.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline