Proof of Usefulness Report

Brevo

Analysis completed on 2/14/2026

+691
Proof of Usefulness Score
Category Standard

Brevo (formerly Sendinblue) is a highly established 'Centaur' status SaaS platform with over $100M ARR and 500k+ customers, demonstrating immense real-world utility and traction. However, the submission itself (by 'ShadowGale') contains significant inconsistencies, such as listing a 'marketcap' of 17M (likely intended to be 1.7B or misunderstood) and using vague hyperboles like 'most people have used my product'. While the underlying project is a market leader, the score is tempered by the low quality of the submission data provided.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+785
Usefulness Multiplierx0.88
Final Score+691

Project Details

Project URL
Description
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform to grow meaningful relationships. 🙌Brevo Fun Facts 🙌 - Founded in 2012 by Armand Thiberge with a mission to help businesses of all sizes build stronger customer relationships and grow beyond their wildest dreams - 500,000 customers across 180 countries - Fully compliant with GDPR regulations - Service and platform available in six languages - Headquartered in Paris with eight other offices in Seattle, Toronto, Berlin, Vienna, Sofia, Noida, and Bengaluru - 700+ talented employees representing over 67 nationalities - Continuous efforts to reduce and monitor its carbon footprint - Achieved centaur status—$100M in ARR—in 2022 - Award wins include Top 100 Software Company by The Software Report (TSR), Stevie Award: Relationship Management Solution, MarTech Breakthrough Award: Best Overall Marketing Automation Platform, G2: Leader Winter, Leader Enterprise Winter, Best Results Mid-Market, Best Software Awards: Top 50 Marketing Products, Best Software Awards: Top 100 Fastest Growing Products

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline