Proof of Usefulness Report

Breakwall Analytics

Analysis completed on 2/26/2026

+12
Proof of Usefulness Score
You're In Business

The submission describes a real IoT company (Breakwall Analytics) associated with the now-defunct Platform Beer Co. However, the submission quality is extremely poor, containing false claims ('most people have used my product', 'everyone') and confusing financial metrics ('all time marketcap'). While the underlying technology concept is valid, the business appears to be a 'zombie' entity following its parent company's closure in 2023, and the user's responses undermine credibility.

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Score Breakdown

Real World Utility+30
Audience Reach Impact+0
Technical Innovation+20
Evidence Of Traction+10
Market Timing Relevance+10
Functional Completeness+10
Subtotal+7.25
Usefulness Multiplierx1.65
Final Score+12

Project Details

Project URL
breakwall.io
Description
Breakwall Analytics provides data, analytics, and IoT solutions to the hospitality industry through its BeerSmart brand. Developed for breweries interested in growth and efficiency, BeerSmart solutions are proven to increase sales, drive consumer engagement, and deliver insights to manage your business. In addition to our solutions for the beverage industry (developed with and for our sister company, Platform Beer Co), Breakwall has successfully completed several Client projects with startups as well as Fortune 500 organizations. Our work has been used in multiple industries including medical device, material handling, automotive, and manufacturing.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline