Proof of Usefulness Report

Brandon Consultants

Analysis completed on 2/14/2026

+83
Proof of Usefulness Score
You're In Business

The project 'Brandon Consultants' identifies as a UK-based branding agency established in 2012. While the business entity exists and generates revenue (approx. £611k/$750k annually, contrary to the submission's confused '$2.5M marketcap' figure), the submission quality is critically low. It contains significant errors (naming the project 'WhisperHeart'), physically impossible claims ('used by everyone'), and inflated team size data (125 vs. regulatory filings showing <50). The project demonstrates standard B2B service utility with no technical innovation. The score reflects a legitimate small business severely penalized for providing false/misleading submission data.

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Score Breakdown

Real World Utility+10.0
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+3.75
Market Timing Relevance+3.0
Functional Completeness+0.25
Subtotal75.0)
Usefulness Multiplierx1.10
Final Score+83

Project Details

Project URL
brandon-consultants.com
Description
We help brands win the fight for relevance. It’s clear; brands that are resistant to change disappear, but those who welcome change live long and prosper. We understand what it takes to help brands stay relevant without losing their soul, and we use creativity, to not only strengthen your distinctive brand assets but, to ensure your brand is one that people relate to, respond to, and return to.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline