Proof of Usefulness Report

Brandnographer

Analysis completed on 1/16/2026

+358
Proof of Usefulness Score
Certified Problem Solver

Brandnographer is a legitimate, revenue-generating consultancy with verifiable traction and high-profile clients (Google, HSBC), which drives a strong utility and traction score. However, the project submission was of very poor quality, falsely claiming the product is for 'everyone' and that 'most people' have used it, while failing to detail actual proprietary technologies like their JOMI social listening tool. The final score balances the solid real-world business status with penalties for the inaccurate and lazy submission data.

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Score Breakdown

Real World Utility+17
Audience Reach Impact+2
Technical Innovation+1
Evidence Of Traction+14
Market Timing Relevance+5
Functional Completeness+0
Subtotal+40
Usefulness Multiplierx0.89
Final Score+358

Project Details

Project URL
brandnographer.com
Description
Brandnographer™ is a vivid insight consultancy that specializes in consumer insight, user experience and innovation. Headquartered in Shanghai, our team owns the largest ethnographers network across the APAC region.\n\nSince 2014, we have been helping brands leverage the human side of technology.\n\nWe have the know-how to help organizations connect deeply with local markets - helping our clients tap into cultural nuances that stick in the minds of their consumers
Audience Reach
everyone
Target Users
everyone
Technologies
Entrepreneurship, Research
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline