Proof of Usefulness Report

Brand Knew

Analysis completed on 1/16/2026

+459

Proof of Usefulness Score

Industry Mainstay

Brand Knew is a verified, established digital agency (est. 2009) with significant traction ($6.8M+ est. revenue) and major clients (Nike, YouTube, Verizon). However, the project submission itself was of extremely low quality, containing vague claims ('everyone') and missing data ('marketcap: null'). The high score reflects the verified external reality of the business's success and longevity, heavily penalized in the Response Quality and Audience Reach sections due to the poor submission data.

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Score Breakdown

Real World Utility+187

Audience Reach Impact+40

Technical Innovation+15

Evidence Of Traction+212

Market Timing Relevance+50

Functional Completeness+5

Subtotal+510

Usefulness Multiplierx0.9

Final Score+459

Project Details

Project URL

brand-knew.com

Description

Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth.

Audience Reach

everyone

Target Users

everyone

Technologies

Marketing, Art, Business Development

Traction Evidence

most people have used my product

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline