Brand Catapult is a verifiable digital marketing agency in Delhi, established in 2015, with approximately 50 employees and recent high-profile client wins (e.g., Läderach in 2024). However, the project submission quality was extremely poor, relying on hyperbolic and inaccurate claims ('audience reach: everyone', 'traction: most people have used my product') rather than verifiable metrics. While the business demonstrates real-world longevity and utility as a service provider, the lack of technical innovation, mixed public reviews (including a critical 1-star Clutch rating), and unprofessional data submission significantly limit its PoU score compared to scalable technology ventures.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline