Proof of Usefulness Report

Brand Catapult

Analysis completed on 1/16/2026

+241
Proof of Usefulness Score
Gaining Momentum

Brand Catapult is a verifiable digital marketing agency in Delhi, established in 2015, with approximately 50 employees and recent high-profile client wins (e.g., Läderach in 2024). However, the project submission quality was extremely poor, relying on hyperbolic and inaccurate claims ('audience reach: everyone', 'traction: most people have used my product') rather than verifiable metrics. While the business demonstrates real-world longevity and utility as a service provider, the lack of technical innovation, mixed public reviews (including a critical 1-star Clutch rating), and unprofessional data submission significantly limit its PoU score compared to scalable technology ventures.

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Score Breakdown

Real World Utility+120
Audience Reach Impact+40
Technical Innovation+15
Evidence Of Traction+50
Market Timing Relevance+40
Functional Completeness+2
Subtotal+267
Usefulness Multiplierx0.9
Final Score+241

Project Details

Project URL
Description
Brand Catapult is a 360 Branding \u0026 Marketing agency based out of Delhi. Run by professionals with a combined experience of over two decades, we have had the chance to work with businesses from over 45 industries spreading between technology to hospitality.
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Creative Agency, Travel Hospitality
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline