Proof of Usefulness Report

Bran Investments

Analysis completed on 2/12/2026

+23
Proof of Usefulness Score
You're In Business

The project represents a traditional family investment office rather than a technology product. While the business entity appears legitimate with a focus on care homes and property, the submission suffers significantly from exaggerated claims (e.g., 'most people have used my product', audience 'everyone') and a lack of technological innovation. The 'marketcap' figure suggests a micro-cap portfolio relative to the industry. As a tech project submission, it scores low due to the absence of custom technology and unreliable traction signals.

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Score Breakdown

Real World Utility+12.0
Audience Reach Impact+1.0
Technical Innovation+0.38
Evidence Of Traction+2.5
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+21.13
Usefulness Multiplierx1.09
Final Score+23

Project Details

Description
BRAN Investments is a family office. We’re a family of four with 40 years’ experience in business (private care home sector) and property. Fairness, honesty, ambition and graft are the values that built our businesses. These are the values that we look for when we invest into and support businesses. Through BRAN Investments we want to share our own expertise, access to our large network of knowledgeable advisors and consultants, as well as offering direct funding and access to capital to help new and promising ventures to achieve more. We provide Seed-stage Equity investments into passionate and talented teams with promising products and ingenious ideas. Previous sectors that we have invested into include Healthcare, Technology with a social impact, Health & Fitness and Ethical & Vegan produce but this is not an exhaustive list. Through BRAN Investments we also invest in, develop, and operate new care homes, independent living, hotels and leisure businesses. We provide a number of services regarding property given our expertise in this sector, including the ability to identify new sites and to help to raise finance.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline