Proof of Usefulness Report

Brafton

Analysis completed on 2/14/2026

+533
Proof of Usefulness Score
Industry Mainstay

Brafton is a well-established content marketing agency (founded 2008) with verifiable scale (350 employees, estimated $17M-$40M+ annual revenue). While the project demonstrates high real-world utility and significant market traction consistent with a mature business, the submission quality is notably poor. Claims such as 'everyone' for audience and 'most people' for traction are hyperbolic and inaccurate. However, external verification confirms the team size and market position, justifying a score in the 'Much larger scale' tier (400-700), albeit penalized for the lack of technical detail and low-effort responses.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+84.0
Technical Innovation+22.5
Evidence Of Traction+170.0
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+561.5
Usefulness Multiplierx0.95
Final Score+533

Project Details

Project URL
Description
Partner with our experienced, full-service content marketing agency to drive brand awareness, engage your audience and achieve exceptional results.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline