Bræs is a verified Egyptian D2C beauty brand (braes.co) specializing in natural hair and skin care, launched around 2019. While the submission data was low-quality (e.g., claiming 'most people have used my product' and listing 'Machinery' as tech), external verification confirms a legitimate business with roughly 125 employees and active retail channels (Zynah, Source Beauty, Amazon Egypt). The revenue metric '17000000' likely refers to EGP (approx. $350k USD) or a valuation, placing it in the 'Small but promising' SME category rather than a large-scale enterprise. The project lacks technical innovation but has strong regional utility and verifiable traction.
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