Proof of Usefulness Report

BoxcribNZ

Analysis completed on 1/26/2026

+46
Proof of Usefulness Score
You're In Business

BoxcribNZ is a verified, legitimate marketing agency serving the New Zealand construction industry with identifiable clients (e.g., SafeSmart, Concept Carpenters). However, the project submission suffers from severe quality issues, including the hyperbolic claim that 'most people have used my product' and confusing financial data ('marketcap: 50000'). As a service-based agency, it lacks the technical scalability typically rewarded in this framework. The disparity between the claimed team size (30) and likely revenue suggests reliance on contractors or inflated metrics. The score reflects a functional local business penalized for poor submission accuracy and low technical innovation.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+21.25
Audience Reach Impact+3.00
Technical Innovation+0.75
Evidence Of Traction+10.00
Market Timing Relevance+6.00
Functional Completeness+0.50
Subtotal+41.5
Usefulness Multiplierx1.12
Final Score+46

Project Details

Project URL
Description
We deliver marketing and sales solutions for SME and large-scale businesses in the construction industry — from product suppliers and manufacturers to commercial construction companies and specialist trades. With a deep understanding of the construction sector, we help businesses stand out in competitive markets, connect with the right audiences, and grow with clarity and consistency. We also work closely with internal marketing and sales teams, providing the strategy, content, and collateral needed to align their efforts and present a unified, professional front. Boxcrib was founded by Sam Laurent, a qualified builder with a background in running large-scale architectural projects across Auckland, and Scarlet Laurent, who spent years working in marketing and recruitment. Together, they built Boxcrib to bridge the gap between trades expertise and high-level marketing execution. Today, we serve as the marketing department for over 50 construction clients across New Zealand. Our full in-house team includes specialists in graphic design, videography, photography, social media management, strategy, market research, web design, and paid advertising — all tailored specifically to the construction industry. Through our sister company, Morta, we also offer recruitment support — combining marketing strategy with smart hiring campaigns to help clients attract and retain the best talent for growth. Whether you’re looking to boost visibility, win more work, launch a new product, or scale your team, Boxcrib helps construction brands show up smarter and stronger.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline